Advanced Certificate in Google Ads: Reach & Customer Journey

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The Advanced Certificate in Google Ads: Reach & Customer Journey is a comprehensive course designed to empower learners with the skills necessary to excel in digital marketing. This course focuses on Google Ads, a critical platform in today's online advertising landscape.

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About this course

By learning how to leverage Google's reach and targeting capabilities, learners can effectively engage customers at various stages of the buying journey. In an era where digital advertising dominates marketing strategies, this course is essential for career advancement. It provides learners with hands-on experience in creating and managing Google Ads campaigns, optimizing ad spend, and measuring campaign performance. Moreover, it covers advanced topics such as automated bidding strategies, audience targeting, and cross-device remarketing. Upon completion, learners will be equipped with the skills to drive measurable results for businesses, increasing their value in the job market and opening up new career opportunities in digital marketing.

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Course Details

• Advanced Google Ads Strategy
• Google Ads Account Structure and Organization
• Audience Targeting and Remarketing in Google Ads
• Advanced Keyword Research and Match Types
• Google Ads Ad Copywriting and Testing
• Advanced Google Ads Bid Strategies
• Google Ads Automation and Scripts
• Google Analytics and Google Ads Integration
• Advanced Reporting and Attribution in Google Ads
• Mobile and Video Advertising in Google Ads

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
ADVANCED CERTIFICATE IN GOOGLE ADS: REACH & CUSTOMER JOURNEY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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