Global Certificate in E-commerce Facebook Advertising

Name: Global Certificate in E-commerce Facebook Advertising
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The Global Certificate in E-commerce Facebook Advertising course is a comprehensive program designed to equip learners with the essential skills needed to excel in the dynamic world of digital marketing. This course focuses on Facebook advertising, a critical aspect of e-commerce that can significantly impact online businesses.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers learners the opportunity to enhance their skillset and stay ahead in the industry. By the end of the course, learners will have a deep understanding of Facebook's advertising platform, including campaign planning, audience targeting, ad creation, and optimization. This certification course is essential for anyone looking to advance their career in e-commerce or digital marketing. It provides learners with hands-on experience and practical skills that can be directly applied to real-world scenarios. By earning this certification, learners demonstrate their expertise in Facebook advertising and their commitment to staying up-to-date with the latest industry trends.

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CourseDetails

• Facebook Advertising Basics: Understanding the Facebook Advertising Platform, Creating a Facebook Ad Account, Navigating Facebook Ad Manager.
• Audience Research and Targeting: Identifying Your Ideal Customer, Creating Custom Audiences, Lookalike Audiences, Facebook Pixel Setup.
• Creating Engaging Facebook Ads: Ad Formats, Designing Eye-catching Images, Writing Compelling Ad Copy, Call-to-Action Strategies.
• Facebook Ad Campaign Objectives: Awareness, Consideration, and Conversion Campaigns, Choosing the Right Objective for Your Business Goals.
• Facebook Ad Placements: Choosing the Right Placements, Automatic vs. Manual Placements, Device Targeting.
• Facebook Ad Budget and Bidding: Daily Budgets, Lifetime Budgets, Bid Strategies, Optimizing for Ad Delivery.
• Measuring Facebook Ad Performance: Understanding Facebook Ad Metrics, Setting Up Conversion Tracking, Analyzing Campaign Results.
• Scaling Facebook Advertising: Identifying Opportunities for Growth, Expanding Campaigns to New Audiences, Improving Ad Performance.

Note: This list is not exhaustive, and additional units may be necessary to cover all aspects of Facebook Advertising comprehensively.

CareerPath

In the UK e-commerce job market, various roles contribute to the growing demand for a global certificate in Facebook advertising. The 3D pie chart above illustrates the distribution of these roles based on their market trends. 1. **E-commerce Manager**: These professionals oversee online sales operations and marketing strategies. With a 25% share, e-commerce managers play a vital role in managing Facebook ad campaigns and optimizing overall e-commerce performance. 2. **Digital Marketing Specialist**: With a 30% share, digital marketing specialists handle diverse marketing activities. They use Facebook advertising as an essential tool to reach targeted audiences and boost brand awareness. 3. **Facebook Advertising Specialist**: As the primary focus, Facebook advertising specialists (20%) excel in managing ad campaigns and maximizing ROI on the platform. Their expertise lies in utilizing advanced targeting options and ad formats. 4. **Data Analyst**: With a 15% share, data analysts analyze e-commerce performance data to gain insights and guide decision-making. They monitor and report Facebook ad performance and derive actionable recommendations. 5. **SEO Specialist**: With a 10% share, SEO specialists optimize websites for search engines, ensuring visibility and traffic. While not directly related to Facebook advertising, their skills complement overall e-commerce marketing efforts. These roles, along with their respective percentages, demonstrate the diverse and interconnected nature of the UK e-commerce sector. A global certificate in Facebook advertising can provide valuable skills and knowledge for professionals pursuing these positions.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN E-COMMERCE FACEBOOK ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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