Global Certificate in E-commerce Facebook Advertising
-- viewing nowThe Global Certificate in E-commerce Facebook Advertising course is a comprehensive program designed to equip learners with the essential skills needed to excel in the dynamic world of digital marketing. This course focuses on Facebook advertising, a critical aspect of e-commerce that can significantly impact online businesses.
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Course Details
• Facebook Advertising Basics: Understanding the Facebook Advertising Platform, Creating a Facebook Ad Account, Navigating Facebook Ad Manager.
• Audience Research and Targeting: Identifying Your Ideal Customer, Creating Custom Audiences, Lookalike Audiences, Facebook Pixel Setup.
• Creating Engaging Facebook Ads: Ad Formats, Designing Eye-catching Images, Writing Compelling Ad Copy, Call-to-Action Strategies.
• Facebook Ad Campaign Objectives: Awareness, Consideration, and Conversion Campaigns, Choosing the Right Objective for Your Business Goals.
• Facebook Ad Placements: Choosing the Right Placements, Automatic vs. Manual Placements, Device Targeting.
• Facebook Ad Budget and Bidding: Daily Budgets, Lifetime Budgets, Bid Strategies, Optimizing for Ad Delivery.
• Measuring Facebook Ad Performance: Understanding Facebook Ad Metrics, Setting Up Conversion Tracking, Analyzing Campaign Results.
• Scaling Facebook Advertising: Identifying Opportunities for Growth, Expanding Campaigns to New Audiences, Improving Ad Performance.
Note: This list is not exhaustive, and additional units may be necessary to cover all aspects of Facebook Advertising comprehensively.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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