Certificate in Google Ads: Reach & Targeting for Success

Name: Certificate in Google Ads: Reach & Targeting for Success
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The Certificate in Google Ads: Reach & Targeting for Success is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This program focuses on Google Ads, a powerful platform that allows businesses to reach and target their ideal audience.

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AboutThisCourse

By learning the ins and outs of Google Ads, you'll be able to create and manage effective advertising campaigns that drive results. In today's digital age, the demand for skilled digital marketers is at an all-time high. By completing this course, you'll be able to demonstrate your expertise in Google Ads and your ability to reach and engage with potential customers. This can lead to exciting career advancement opportunities and higher earning potential. The course covers everything from the basics of Google Ads to advanced targeting strategies, so you'll have the skills and knowledge needed to succeed in any digital marketing role. By the end of the course, you'll be able to create effective ad campaigns, analyze campaign data, and optimize your ads for maximum impact.

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CourseDetails

• Unit 1: Introduction to Google Ads & Key Concepts
• Unit 2: Google Ads Account Structure
• Unit 3: Setting up & Managing Google Ads Campaigns
• Unit 4: Understanding Google Ads Formats
• Unit 5: Keyword Research & Implementation
• Unit 6: Audience Targeting in Google Ads
• Unit 7: Location & Language Targeting
• Unit 8: Device Targeting & Bid Adjustments
• Unit 9: Ad Scheduling & Ad Rotation
• Unit 10: Performance Analysis & Optimization Techniques

CareerPath

The **Certificate in Google Ads: Reach & Targeting for Success** program prepares you for various roles in the digital marketing landscape, particularly in the UK. This 3D pie chart showcases the job market trends for these roles, emphasizing the growing demand for professionals skilled in Google Ads. 1. **Digital Marketing Specialist (45%)**: As a digital marketing specialist, you'll create and implement effective marketing strategies across various platforms, utilizing Google Ads as a primary tool for reaching and targeting audiences. 2. **PPC Specialist (30%)**: Pay-per-click (PPC) specialists focus on maximizing ROI by managing Google Ads campaigns, monitoring performance metrics, and optimizing ad targeting to reach the right audience at the right time. 3. **SEO Specialist (15%)**: Search engine optimization (SEO) specialists work on improving website visibility on search engine results pages, ensuring that both organic and paid search strategies complement each other for optimal reach and targeting. 4. **Google Ads Expert (10%)**: Google Ads Experts are proficient in managing and optimizing Google Ads campaigns, excelling in ad creation, keyword research, bid management, and analytics to drive successful advertising outcomes. With this comprehensive certificate program, you'll gain the skills and knowledge to thrive in the ever-evolving digital marketing landscape, opening doors to rewarding career opportunities and higher salary ranges.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS: REACH & TARGETING FOR SUCCESS

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London School of International Business (LSIB)

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05 May 2025

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