Certificate in Google Ads: Reach & Targeting for Success

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The Certificate in Google Ads: Reach & Targeting for Success is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This program focuses on Google Ads, a powerful platform that allows businesses to reach and target their ideal audience.

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About this course

By learning the ins and outs of Google Ads, you'll be able to create and manage effective advertising campaigns that drive results. In today's digital age, the demand for skilled digital marketers is at an all-time high. By completing this course, you'll be able to demonstrate your expertise in Google Ads and your ability to reach and engage with potential customers. This can lead to exciting career advancement opportunities and higher earning potential. The course covers everything from the basics of Google Ads to advanced targeting strategies, so you'll have the skills and knowledge needed to succeed in any digital marketing role. By the end of the course, you'll be able to create effective ad campaigns, analyze campaign data, and optimize your ads for maximum impact.

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Course Details

Unit 1: Introduction to Google Ads & Key Concepts
Unit 2: Google Ads Account Structure
Unit 3: Setting up & Managing Google Ads Campaigns
Unit 4: Understanding Google Ads Formats
Unit 5: Keyword Research & Implementation
Unit 6: Audience Targeting in Google Ads
Unit 7: Location & Language Targeting
Unit 8: Device Targeting & Bid Adjustments
Unit 9: Ad Scheduling & Ad Rotation
Unit 10: Performance Analysis & Optimization Techniques

Career Path

The **Certificate in Google Ads: Reach & Targeting for Success** program prepares you for various roles in the digital marketing landscape, particularly in the UK. This 3D pie chart showcases the job market trends for these roles, emphasizing the growing demand for professionals skilled in Google Ads. 1. **Digital Marketing Specialist (45%)**: As a digital marketing specialist, you'll create and implement effective marketing strategies across various platforms, utilizing Google Ads as a primary tool for reaching and targeting audiences. 2. **PPC Specialist (30%)**: Pay-per-click (PPC) specialists focus on maximizing ROI by managing Google Ads campaigns, monitoring performance metrics, and optimizing ad targeting to reach the right audience at the right time. 3. **SEO Specialist (15%)**: Search engine optimization (SEO) specialists work on improving website visibility on search engine results pages, ensuring that both organic and paid search strategies complement each other for optimal reach and targeting. 4. **Google Ads Expert (10%)**: Google Ads Experts are proficient in managing and optimizing Google Ads campaigns, excelling in ad creation, keyword research, bid management, and analytics to drive successful advertising outcomes. With this comprehensive certificate program, you'll gain the skills and knowledge to thrive in the ever-evolving digital marketing landscape, opening doors to rewarding career opportunities and higher salary ranges.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN GOOGLE ADS: REACH & TARGETING FOR SUCCESS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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