Executive Development Programme in Marketing Innovation & Disruption

Name: Executive Development Programme in Marketing Innovation & Disruption
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The Executive Development Programme in Marketing Innovation & Disruption is a certificate course designed to equip learners with essential skills for career advancement in today's fast-paced and constantly evolving business landscape. This programme focuses on the latest trends and strategies in marketing, innovation, and disruption, providing learners with the knowledge and tools necessary to drive growth and success for their organizations.

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AboutThisCourse

In an era where traditional marketing strategies are no longer enough, this programme is of utmost importance as it emphasizes the need for innovative and disruptive approaches to stand out in a saturated market. With a strong emphasis on practical application, learners will have the opportunity to work on real-world projects, enabling them to apply their newly acquired skills and knowledge to their own organizations. The demand for professionals who are well-versed in marketing innovation and disruption is at an all-time high, making this programme an excellent investment for those looking to advance their careers and make a significant impact in their respective industries.

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CourseDetails

• Innovation Foundations: Understanding the basics of innovation, including key concepts, principles, and frameworks. This unit will cover topics such as ideation, creativity, design thinking, and innovation management.
• Marketing Fundamentals: This unit will provide an overview of marketing principles, including the marketing mix, customer segmentation, targeting, and positioning. It will also cover branding, digital marketing, and customer experience management.
• Disruptive Technologies: This unit will examine the impact of emerging technologies on marketing, including artificial intelligence, machine learning, blockchain, and the Internet of Things. It will explore how these technologies can be used to disrupt traditional marketing models and create new opportunities for innovation.
• Innovation Metrics: This unit will cover the key metrics and performance indicators used to measure innovation success. It will explore how to set innovation goals, track progress, and evaluate the impact of innovation on business performance.
• Marketing Analytics: This unit will focus on the use of data analytics in marketing, including data collection, analysis, and visualization. It will cover topics such as customer analytics, predictive analytics, and big data.
• Innovation Culture: This unit will examine the role of organizational culture in fostering innovation. It will cover topics such as leadership, collaboration, creativity, and risk-taking, and will provide practical guidance on how to create a culture that supports innovation and disruption.
• Innovation Strategy: This unit will cover the development and implementation of innovation strategies, including the identification of opportunities, the allocation of resources, and the management of risk. It will also explore the role of partnerships, alliances, and mergers and acquisitions in innovation.
• Marketing Ethics: This unit will examine the ethical considerations in marketing, including privacy, transparency, and social responsibility. It will cover topics such as data protection, ethical advertising, and sustainable marketing practices.

CareerPath

The Executive Development Programme in Marketing Innovation & Disruption focuses on the most sought-after marketing roles in the UK. This 3D pie chart illustrates the job market trends and skill demand for these positions, offering a comprehensive overview of the industry's landscape. 1. Marketing Innovation Manager: With 25% of the market share, Marketing Innovation Managers lead the way in implementing cutting-edge marketing strategies and technologies. 2. Digital Marketing Specialist: Holding 30% of the market, Digital Marketing Specialists excel in managing online presence and optimizing marketing campaigns to reach broader audiences. 3. Customer Experience Strategist: With 20% of the market, Customer Experience Strategists focus on enhancing customer interactions through data-driven strategies and personalized engagements. 4. Brand Storyteller: Representing 15% of the market, Brand Storytellers weave compelling narratives to create emotional connections between brands and their audiences. 5. Data-Driven Marketing Analyst: With 10% of the market, Data-Driven Marketing Analysts use statistical insights to drive strategic decisions, making them invaluable to any marketing team. These roles and their respective market shares highlight the ever-evolving marketing landscape and the growing importance of innovation, disruption, and data-driven insights in today's digital world.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING INNOVATION & DISRUPTION

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London School of International Business (LSIB)

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05 May 2025

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