Executive Development Programme in Marketing Innovation & Disruption
-- ViewingNowThe Executive Development Programme in Marketing Innovation & Disruption is a certificate course designed to equip learners with essential skills for career advancement in today's fast-paced and constantly evolving business landscape. This programme focuses on the latest trends and strategies in marketing, innovation, and disruption, providing learners with the knowledge and tools necessary to drive growth and success for their organizations.
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โข Innovation Foundations: Understanding the basics of innovation, including key concepts, principles, and frameworks. This unit will cover topics such as ideation, creativity, design thinking, and innovation management.
โข Marketing Fundamentals: This unit will provide an overview of marketing principles, including the marketing mix, customer segmentation, targeting, and positioning. It will also cover branding, digital marketing, and customer experience management.
โข Disruptive Technologies: This unit will examine the impact of emerging technologies on marketing, including artificial intelligence, machine learning, blockchain, and the Internet of Things. It will explore how these technologies can be used to disrupt traditional marketing models and create new opportunities for innovation.
โข Innovation Metrics: This unit will cover the key metrics and performance indicators used to measure innovation success. It will explore how to set innovation goals, track progress, and evaluate the impact of innovation on business performance.
โข Marketing Analytics: This unit will focus on the use of data analytics in marketing, including data collection, analysis, and visualization. It will cover topics such as customer analytics, predictive analytics, and big data.
โข Innovation Culture: This unit will examine the role of organizational culture in fostering innovation. It will cover topics such as leadership, collaboration, creativity, and risk-taking, and will provide practical guidance on how to create a culture that supports innovation and disruption.
โข Innovation Strategy: This unit will cover the development and implementation of innovation strategies, including the identification of opportunities, the allocation of resources, and the management of risk. It will also explore the role of partnerships, alliances, and mergers and acquisitions in innovation.
โข Marketing Ethics: This unit will examine the ethical considerations in marketing, including privacy, transparency, and social responsibility. It will cover topics such as data protection, ethical advertising, and sustainable marketing practices.
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