Professional Certificate in Google Ads: Reach & Engagement

Name: Professional Certificate in Google Ads: Reach & Engagement
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The Professional Certificate in Google Ads: Reach & Engagement is a comprehensive course that provides learners with the essential skills needed to excel in digital marketing. This program focuses on Google Ads, a critical platform for reaching and engaging with audiences online.

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AboutThisCourse

In this course, learners will gain hands-on experience in creating and managing Google Ads campaigns, learning to optimize ad spend, and measuring campaign performance. With Google's increasing dominance in the online advertising market, this course is highly relevant for anyone looking to advance their career in digital marketing. By completing this course, learners will not only demonstrate their expertise in Google Ads but also their commitment to staying up-to-date with the latest industry trends and best practices. This certification is an excellent way to differentiate oneself in a competitive job market and to open up new career opportunities in digital marketing, advertising, and related fields.

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CourseDetails

• Unit 1: Introduction to Google Ads: Understanding the basics, benefits, and setting up a Google Ads account.
• Unit 2: Keyword Research: Identifying target keywords, understanding keyword match types, and using keyword planner.
• Unit 3: Creating Search Campaigns: Designing ad groups, crafting compelling ad copy, and setting budgets and bids.
• Unit 4: Display Campaigns: Targeting, ad formats, and optimizing for visual ads.
• Unit 5: Video Campaigns: Launching YouTube and Google Video campaigns, best practices for video ads.
• Unit 6: Shopping Campaigns: Product feeds, campaign priorities, and optimizing for product listings.
• Unit 7: Measurement & Reporting: Utilizing Google Ads reports, conversion tracking, and attribution models.
• Unit 8: Advanced Strategies: Automated bidding, similar audiences, and remarketing.
• Unit 9: Google Ads Updates & Emerging Trends: Staying current with new features, industry shifts, and platform innovations.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS: REACH & ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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