Professional Certificate in Google Ads: Reach & Engagement
-- ViewingNowThe Professional Certificate in Google Ads: Reach & Engagement is a comprehensive course that provides learners with the essential skills needed to excel in digital marketing. This program focuses on Google Ads, a critical platform for reaching and engaging with audiences online.
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⢠Unit 1: Introduction to Google Ads: Understanding the basics, benefits, and setting up a Google Ads account.
⢠Unit 2: Keyword Research: Identifying target keywords, understanding keyword match types, and using keyword planner.
⢠Unit 3: Creating Search Campaigns: Designing ad groups, crafting compelling ad copy, and setting budgets and bids.
⢠Unit 4: Display Campaigns: Targeting, ad formats, and optimizing for visual ads.
⢠Unit 5: Video Campaigns: Launching YouTube and Google Video campaigns, best practices for video ads.
⢠Unit 6: Shopping Campaigns: Product feeds, campaign priorities, and optimizing for product listings.
⢠Unit 7: Measurement & Reporting: Utilizing Google Ads reports, conversion tracking, and attribution models.
⢠Unit 8: Advanced Strategies: Automated bidding, similar audiences, and remarketing.
⢠Unit 9: Google Ads Updates & Emerging Trends: Staying current with new features, industry shifts, and platform innovations.
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