Global Certificate in Healthcare Fundraising and Planned Giving

Name: Global Certificate in Healthcare Fundraising and Planned Giving
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The Global Certificate in Healthcare Fundraising and Planned Giving is a comprehensive course designed to empower professionals with the necessary skills to excel in the healthcare fundraising industry. This program emphasizes the importance of effective fundraising strategies, donor relations, and planned giving techniques that are vital for nonprofit organizations, hospitals, and healthcare institutions.

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AboutThisCourse

With the growing demand for experienced fundraising professionals in the healthcare sector, this certification course provides learners with essential tools and knowledge to meet industry needs and advance their careers. The curriculum covers topics such as major gift solicitations, capital campaigns, ethical considerations, and cultivating long-term relationships with donors. By completing this course, learners will be equipped with the skills to create and implement successful fundraising initiatives, ensuring the sustainability and growth of their organizations.

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CourseDetails

• Understanding Healthcare Fundraising: An Overview of the healthcare fundraising landscape, trends, and best practices. • Developing a Fundraising Strategy: Creating a comprehensive fundraising strategy for healthcare organizations, including setting goals, identifying target audiences, and selecting appropriate tactics. • Planned Giving: An Introduction to planned giving, including its benefits, types of planned gifts, and how to create a planned giving program. • Major Gifts: Identifying, cultivating, and soliciting major gifts from individual donors, corporations, and foundations. • Annual Giving: Building a successful annual giving program through direct mail, email, social media, and other channels. • Special Events: Planning and executing successful special events to raise funds for healthcare organizations. • Corporate and Foundation Giving: Researching, identifying, and soliciting grants from corporations and foundations. • Donor Stewardship: Building long-term relationships with donors through effective stewardship, including donor recognition, communication, and reporting. • Ethics in Fundraising: Understanding the ethical considerations and guidelines for healthcare fundraising, including donor privacy, transparency, and accountability.

CareerPath

Roles and responsibilities in the healthcare fundraising and planned giving sector are vital in driving revenue and supporting healthcare organizations' missions. This section features a 3D Google Charts pie chart that visualizes the UK job market trends, highlighting key roles such as: 1. **Healthcare Fundraising Manager**: Leads and manages a team of fundraising professionals to meet organizational revenue goals. 2. **Major Gifts Officer**: Focuses on securing large donations from individual donors. 3. **Planned Giving Officer**: Specializes in obtaining deferred gifts, such as bequests and trusts, from donors. 4. **Direct Response Fundraiser**: Executes fundraising campaigns through various direct response channels like mail, email, and social media. 5. **Fundraising Data Analyst**: Uses data analysis to optimize fundraising strategies and improve donor engagement. By understanding these roles and their significance in the healthcare fundraising and planned giving field, professionals can better navigate the job market and identify opportunities for growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN HEALTHCARE FUNDRAISING AND PLANNED GIVING

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London School of International Business (LSIB)

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05 May 2025

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