Global Certificate in Healthcare Fundraising and Planned Giving
-- ViewingNowThe Global Certificate in Healthcare Fundraising and Planned Giving is a comprehensive course designed to empower professionals with the necessary skills to excel in the healthcare fundraising industry. This program emphasizes the importance of effective fundraising strategies, donor relations, and planned giving techniques that are vital for nonprofit organizations, hospitals, and healthcare institutions.
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โข Understanding Healthcare Fundraising: An Overview of the healthcare fundraising landscape, trends, and best practices. โข Developing a Fundraising Strategy: Creating a comprehensive fundraising strategy for healthcare organizations, including setting goals, identifying target audiences, and selecting appropriate tactics. โข Planned Giving: An Introduction to planned giving, including its benefits, types of planned gifts, and how to create a planned giving program. โข Major Gifts: Identifying, cultivating, and soliciting major gifts from individual donors, corporations, and foundations. โข Annual Giving: Building a successful annual giving program through direct mail, email, social media, and other channels. โข Special Events: Planning and executing successful special events to raise funds for healthcare organizations. โข Corporate and Foundation Giving: Researching, identifying, and soliciting grants from corporations and foundations. โข Donor Stewardship: Building long-term relationships with donors through effective stewardship, including donor recognition, communication, and reporting. โข Ethics in Fundraising: Understanding the ethical considerations and guidelines for healthcare fundraising, including donor privacy, transparency, and accountability.
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