Global Certificate in Ad Tech Product Strategy

Name: Global Certificate in Ad Tech Product Strategy
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The Global Certificate in Ad Tech Product Strategy course is a comprehensive program designed to meet the growing industry demand for Ad Tech professionals. This course is vital for individuals seeking to understand the complex world of Ad Tech and looking to advance their careers in this field.

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AboutThisCourse

It equips learners with essential skills in product strategy, data analysis, and customer experience management. The course curriculum covers key topics such as Ad Tech ecosystems, programmatic advertising, and data-driven decision making. Learners will gain a deep understanding of the Ad Tech industry, enabling them to develop and implement effective product strategies. With the global Ad Tech market projected to reach $208 billion by 2025, there is a high industry demand for professionals who can navigate the Ad Tech landscape. This course provides a unique opportunity for learners to gain a competitive edge and advance in their careers. Upon completion, learners will have the skills and knowledge required to drive product strategy in Ad Tech companies.

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CourseDetails

• Ad Tech Product Strategy Foundation: Understanding the ad tech landscape, key players, and market trends
• User Experience (UX) & Product Design: Designing ad products with user-centric approach and aesthetics
• Ad Monetization Models: Exploring various ad monetization strategies and revenue streams
• Data Analytics in Ad Tech: Leveraging data to optimize ad products, target audiences, and measure success
• Programmatic Advertising: Automating ad buying and selling through real-time bidding
• Ad Product Innovation: Identifying emerging technologies and opportunities for product differentiation
• Ad Operations Management: Streamlining workflows, managing ad operations teams, and ensuring campaign delivery
• Privacy & Compliance: Navigating regulatory challenges, GDPR, CCPA, and maintaining user privacy
• Cross-Device Advertising: Targeting users across devices, platforms, and channels
• Brand Safety & Ad Fraud: Protecting brand reputation, detecting and preventing ad fraud

CareerPath

The Global Certificate in Ad Tech Product Strategy prepares professionals for various roles in the UK's thriving ad tech industry. This 3D pie chart reveals the latest job market trends and the relevance of each role. 1. **Product Manager**: With a 45% share, Product Managers lead the way in ad tech product strategy. They coordinate cross-functional teams, set product vision and strategy, and oversee product development from conception to launch. 2. **Data Scientist**: Making up 30% of the industry demand, Data Scientists in Ad Tech analyze large data sets to extract valuable insights, optimize ad targeting, and improve campaign performance. 3. **UX/UI Designer**: Representing 25% of the sector, UX/UI Designers craft engaging and intuitive user interfaces that optimize ad engagement and user experience in ad tech products. 4. **Business Analyst**: With a 20% demand, Business Analysts collaborate with stakeholders, evaluate market trends, and provide data-driven recommendations to inform ad tech product strategy. 5. **Marketing Manager**: Completing our list, Marketing Managers account for 15% of the industry's demand. They develop and execute marketing plans, build brand awareness, and drive user acquisition and engagement for ad tech products. This visual representation highlights the evolving landscape of ad tech product strategy and the essential roles professionals can pursue with a Global Certificate in Ad Tech Product Strategy. By understanding these trends, you can make informed career decisions and capitalize on the growing opportunities in the UK's ad tech industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH PRODUCT STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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