Global Certificate in Ad Tech Product Strategy

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The Global Certificate in Ad Tech Product Strategy course is a comprehensive program designed to meet the growing industry demand for Ad Tech professionals. This course is vital for individuals seeking to understand the complex world of Ad Tech and looking to advance their careers in this field.

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About this course

It equips learners with essential skills in product strategy, data analysis, and customer experience management. The course curriculum covers key topics such as Ad Tech ecosystems, programmatic advertising, and data-driven decision making. Learners will gain a deep understanding of the Ad Tech industry, enabling them to develop and implement effective product strategies. With the global Ad Tech market projected to reach $208 billion by 2025, there is a high industry demand for professionals who can navigate the Ad Tech landscape. This course provides a unique opportunity for learners to gain a competitive edge and advance in their careers. Upon completion, learners will have the skills and knowledge required to drive product strategy in Ad Tech companies.

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Course Details

Ad Tech Product Strategy Foundation: Understanding the ad tech landscape, key players, and market trends
User Experience (UX) & Product Design: Designing ad products with user-centric approach and aesthetics
Ad Monetization Models: Exploring various ad monetization strategies and revenue streams
Data Analytics in Ad Tech: Leveraging data to optimize ad products, target audiences, and measure success
Programmatic Advertising: Automating ad buying and selling through real-time bidding
Ad Product Innovation: Identifying emerging technologies and opportunities for product differentiation
Ad Operations Management: Streamlining workflows, managing ad operations teams, and ensuring campaign delivery
Privacy & Compliance: Navigating regulatory challenges, GDPR, CCPA, and maintaining user privacy
Cross-Device Advertising: Targeting users across devices, platforms, and channels
Brand Safety & Ad Fraud: Protecting brand reputation, detecting and preventing ad fraud

Career Path

The Global Certificate in Ad Tech Product Strategy prepares professionals for various roles in the UK's thriving ad tech industry. This 3D pie chart reveals the latest job market trends and the relevance of each role. 1. **Product Manager**: With a 45% share, Product Managers lead the way in ad tech product strategy. They coordinate cross-functional teams, set product vision and strategy, and oversee product development from conception to launch. 2. **Data Scientist**: Making up 30% of the industry demand, Data Scientists in Ad Tech analyze large data sets to extract valuable insights, optimize ad targeting, and improve campaign performance. 3. **UX/UI Designer**: Representing 25% of the sector, UX/UI Designers craft engaging and intuitive user interfaces that optimize ad engagement and user experience in ad tech products. 4. **Business Analyst**: With a 20% demand, Business Analysts collaborate with stakeholders, evaluate market trends, and provide data-driven recommendations to inform ad tech product strategy. 5. **Marketing Manager**: Completing our list, Marketing Managers account for 15% of the industry's demand. They develop and execute marketing plans, build brand awareness, and drive user acquisition and engagement for ad tech products. This visual representation highlights the evolving landscape of ad tech product strategy and the essential roles professionals can pursue with a Global Certificate in Ad Tech Product Strategy. By understanding these trends, you can make informed career decisions and capitalize on the growing opportunities in the UK's ad tech industry.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN AD TECH PRODUCT STRATEGY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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