Certificate in Ad Image Editing: Foundations & Principles

Name: Certificate in Ad Image Editing: Foundations & Principles
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The Certificate in Ad Image Editing: Foundations & Principles is a comprehensive course designed to equip learners with essential skills in advertising image editing. This program highlights the importance of visual communication in the dynamic world of marketing and branding.

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AboutThisCourse

With the increasing demand for visually appealing content across various industries, this course offers learners a competitive edge in career advancement. Throughout the program, learners will master industry-standard tools and techniques, including cropping, color correction, retouching, and compositing. They will also explore fundamental design principles to create visually engaging content that resonates with target audiences. By understanding the foundations and principles of ad image editing, learners will be able to contribute significantly to marketing campaigns and creative projects. This certificate course empowers learners to craft compelling visual narratives, making it an ideal choice for aspiring marketing professionals, graphic designers, and photographers seeking to elevate their skillset and excel in their respective fields.

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CourseDetails

• Introduction to Ad Image Editing: Understanding the basics of image editing, image file formats, color modes, resolution, and bit depth.
• Image Editing Tools: Exploring popular image editing software, including Adobe Photoshop, GIMP, and Canva, and learning about essential tools for ad image editing.
• Color Theory: Learning about color theory, color harmonies, contrast, and saturation, and how to apply them to ad image editing.
• Image Composition: Understanding the principles of image composition, including the rule of thirds, leading lines, and framing, and how to apply them to ad images.
• Typography: Learning about typography, including font selection, kerning, leading, and tracking, and how to incorporate text into ad images.
• Image Retouching: Understanding the basics of image retouching, including removing blemishes, adjusting lighting, and improving skin tone.
• Working with Layers: Learning how to use layers in image editing software to create complex ad images with multiple elements.
• Creating Visual Hierarchy: Understanding the importance of visual hierarchy in ad images and how to create it through size, color, and contrast.
• Designing for Brand Consistency: Learning how to design ad images that align with a brand's visual identity, including color palette, typography, and imagery.
• Exporting Images for Digital Advertising: Understanding the technical requirements for exporting ad images for various digital channels, including social media, email, and web advertising.

CareerPath

The Certificate in Ad Image Editing: Foundations & Principles is an excellent starting point for a career in the creative industry. This section showcases the job market trends, emphasizing roles that heavily rely on image editing skills. In the UK, Graphic Designers take the largest share of the market, making up 55% of the demand. Their skills in creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers make them a vital asset in various industries. Art Directors, who conceptualize and develop the visual style and images for a wide range of media products, account for 20% of the demand. Their role requires a strong understanding of image editing principles, making this certificate a stepping stone to this career. With the increasing popularity of digital media, Animators are also in demand, representing 10% of the market. As experts in creating multiple images, known as frames, which give an illusion of movement called animation, they are essential in industries such as film, television, and video games. Photographers and Prepress Technicians make up the remaining 20% of the demand. Both roles require a solid understanding of image editing principles, making the Certificate in Ad Image Editing: Foundations & Principles a perfect fit for these career paths. This 3D pie chart offers a visually engaging way to grasp the job market trends in the UK for roles that require image editing skills. The transparent background and lack of added background color ensure that the chart seamlessly integrates with any webpage. Furthermore, the responsive design guarantees that the chart adapts to all screen sizes, making it accessible for users on various devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD IMAGE EDITING: FOUNDATIONS & PRINCIPLES

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London School of International Business (LSIB)

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05 May 2025

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