Executive Development Programme in Brand Perception and Crisis Management

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The Executive Development Programme in Brand Perception and Crisis Management is a certificate course designed to empower professionals with critical skills in managing brand perception and navigating through crises. In today's rapidly changing business environment, the importance of a strong brand image and effective crisis management cannot be overstated.

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AboutThisCourse

This course is in high demand across various industries as companies recognize the need to prepare their leaders for potential crises and to maintain a positive brand image. By enrolling in this programme, learners will gain essential skills necessary for career advancement, such as strategic decision-making, crisis communication, reputation management, and brand resilience-building. Through a combination of theoretical knowledge and practical applications, this course equips learners with the necessary tools to lead their organizations through challenging situations and emerge stronger than before. By investing in this programme, professionals can enhance their leadership capabilities, increase their value to their organizations, and secure their place in the competitive business landscape.

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CourseDetails

• Understanding Brand Perception: An Overview
• The Psychology of Branding: How Customers Perceive Brands
• Factors Influencing Brand Perception: Competitors, Market Trends, and Customer Experience
• Measuring Brand Perception: Metrics, Tools, and Techniques
• Building Positive Brand Perception: Strategies and Best Practices
• Crisis Management 101: Defining and Preparing for Potential Crises
• Crisis Communication: Developing Effective Messaging and Managing Stakeholders
• Managing Reputation in a Crisis: Protecting and Restoring Brand Perception
• Case Studies: Successful Brand Perception and Crisis Management Strategies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PERCEPTION AND CRISIS MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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