Executive Development Programme in Brand Perception and Crisis Management
-- ViewingNowThe Executive Development Programme in Brand Perception and Crisis Management is a certificate course designed to empower professionals with critical skills in managing brand perception and navigating through crises. In today's rapidly changing business environment, the importance of a strong brand image and effective crisis management cannot be overstated.
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โข Understanding Brand Perception: An Overview
โข The Psychology of Branding: How Customers Perceive Brands
โข Factors Influencing Brand Perception: Competitors, Market Trends, and Customer Experience
โข Measuring Brand Perception: Metrics, Tools, and Techniques
โข Building Positive Brand Perception: Strategies and Best Practices
โข Crisis Management 101: Defining and Preparing for Potential Crises
โข Crisis Communication: Developing Effective Messaging and Managing Stakeholders
โข Managing Reputation in a Crisis: Protecting and Restoring Brand Perception
โข Case Studies: Successful Brand Perception and Crisis Management Strategies
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