Certificate in Predictive Modeling and Customer Lifetime Value

Name: Certificate in Predictive Modeling and Customer Lifetime Value
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The Certificate in Predictive Modeling and Customer Lifetime Value is a comprehensive course that provides learners with essential skills in predictive analytics and customer value management. This course is critical for professionals looking to advance their careers in data analysis, marketing, and customer relationship management.

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AboutThisCourse

In today's data-driven world, predictive modeling and customer lifetime value analysis are in high demand across various industries, including finance, healthcare, retail, and technology. This course equips learners with the skills to analyze customer behavior, predict future trends, and maximize customer lifetime value. Through hands-on training and real-world examples, learners will master various predictive modeling techniques, such as regression analysis, decision trees, and neural networks. They will also learn how to use statistical software, such as R and Python, to analyze data and create predictive models. By the end of the course, learners will have the skills and knowledge to make data-driven decisions, improve customer relationships, and drive business growth. Enroll in this certificate course today and take the first step towards a rewarding career in predictive analytics and customer lifetime value analysis.

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CourseDetails

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• Predictive Modeling: Introduction to Predictive Modeling, Types of Predictive Models, Model Selection and Evaluation
• Data Preparation: Data Cleaning, Feature Engineering, Data Transformation, Data Splitting
• Regression Analysis: Simple Linear Regression, Multiple Linear Regression, Logistic Regression, Regularization
• Time Series Analysis: ARIMA, Exponential Smoothing, Prophet, Seasonality and Trend Analysis
• Machine Learning Algorithms: Decision Trees, Random Forest, Gradient Boosting, Neural Networks
• Customer Lifetime Value (CLV): Introduction to CLV, CLV Calculation Methods, CLV and Predictive Modeling, CLV Impact on Business Decisions
• Segmentation and Targeting: Customer Segmentation Techniques, Targeting Strategies, Customer Segmentation and CLV
• CLV Applications: Customer Retention, Churn Prediction, Campaign Optimization, Personalized Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PREDICTIVE MODELING AND CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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