Certificate in Predictive Modeling and Customer Lifetime Value
-- ViewingNowThe Certificate in Predictive Modeling and Customer Lifetime Value is a comprehensive course that provides learners with essential skills in predictive analytics and customer value management. This course is critical for professionals looking to advance their careers in data analysis, marketing, and customer relationship management.
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โข Predictive Modeling: Introduction to Predictive Modeling, Types of Predictive Models, Model Selection and Evaluation
โข Data Preparation: Data Cleaning, Feature Engineering, Data Transformation, Data Splitting
โข Regression Analysis: Simple Linear Regression, Multiple Linear Regression, Logistic Regression, Regularization
โข Time Series Analysis: ARIMA, Exponential Smoothing, Prophet, Seasonality and Trend Analysis
โข Machine Learning Algorithms: Decision Trees, Random Forest, Gradient Boosting, Neural Networks
โข Customer Lifetime Value (CLV): Introduction to CLV, CLV Calculation Methods, CLV and Predictive Modeling, CLV Impact on Business Decisions
โข Segmentation and Targeting: Customer Segmentation Techniques, Targeting Strategies, Customer Segmentation and CLV
โข CLV Applications: Customer Retention, Churn Prediction, Campaign Optimization, Personalized Marketing
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