Certificate in Campaign Measurement: Data-Driven Insights

Name: Certificate in Campaign Measurement: Data-Driven Insights
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The Certificate in Campaign Measurement: Data-Driven Insights is a comprehensive course designed to equip learners with essential skills in campaign measurement and data-driven decision making. This course is of paramount importance in today's digital age, where data plays a pivotal role in shaping marketing strategies and measuring campaign success.

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AboutThisCourse

With the ever-increasing demand for data-driven insights in various industries, this course provides learners with the knowledge and expertise to analyze campaign performance and optimize marketing efforts. Learners will gain hands-on experience with industry-standard tools and techniques, enabling them to make informed decisions and deliver maximum ROI. By completing this course, learners will be well-equipped with the essential skills necessary for career advancement in marketing, advertising, and analytics. They will be able to demonstrate proficiency in campaign measurement, data analysis, and insights generation, making them highly valuable assets in any organization.

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CourseDetails

• Basic Statistics and Data Analysis: mean, median, mode, standard deviation, correlation, regression analysis.
• Web Analytics Tools: Google Analytics, Adobe Analytics, Piwik, Clicky.
• Setting Up Campaign Tracking: UTM parameters, event tracking, goal setting.
• Data Visualization and Reporting: Google Data Studio, Tableau, PowerBI.
• A/B Testing and Experimentation: hypothesis testing, sample size calculation, result interpretation.
• Attribution Modeling: last click, first click, linear, time decay, position based.
• Data Quality and Cleaning: data validation, data deduplication, data transformation.
• Data Security and Privacy: GDPR, CCPA, data encryption, access controls.
• Advanced Analytics: predictive modeling, machine learning, natural language processing.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN CAMPAIGN MEASUREMENT: DATA-DRIVEN INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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