Certificate in Campaign Measurement: Data-Driven Insights
-- ViewingNowThe Certificate in Campaign Measurement: Data-Driven Insights is a comprehensive course designed to equip learners with essential skills in campaign measurement and data-driven decision making. This course is of paramount importance in today's digital age, where data plays a pivotal role in shaping marketing strategies and measuring campaign success.
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โข Basic Statistics and Data Analysis: mean, median, mode, standard deviation, correlation, regression analysis.
โข Web Analytics Tools: Google Analytics, Adobe Analytics, Piwik, Clicky.
โข Setting Up Campaign Tracking: UTM parameters, event tracking, goal setting.
โข Data Visualization and Reporting: Google Data Studio, Tableau, PowerBI.
โข A/B Testing and Experimentation: hypothesis testing, sample size calculation, result interpretation.
โข Attribution Modeling: last click, first click, linear, time decay, position based.
โข Data Quality and Cleaning: data validation, data deduplication, data transformation.
โข Data Security and Privacy: GDPR, CCPA, data encryption, access controls.
โข Advanced Analytics: predictive modeling, machine learning, natural language processing.
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