Executive Development Programme in Modern Marketing Metrics

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The Executive Development Programme in Modern Marketing Metrics is a certificate course designed to empower marketing professionals with data-driven decision-making skills. In today's digital age, understanding marketing metrics is crucial for businesses to thrive, making this course increasingly important.

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AboutThisCourse

This programme is designed to meet the industry's growing demand for professionals who can interpret marketing data and use it to drive strategic decisions. Learners will gain a solid understanding of key marketing metrics, including customer lifetime value, attribution modeling, and digital analytics. Equipped with these essential skills, learners will be able to demonstrate their value to employers, advance their careers, and drive marketing success in their organizations. The course is practical, relevant, and designed to help learners stay ahead in the rapidly evolving marketing landscape.

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CourseDetails

• Modern Marketing Metrics
• Key Performance Indicators (KPIs) in Marketing
• Customer Lifetime Value (CLV) and its Calculation
• Marketing Return on Investment (MROI)
• Customer Acquisition Cost (CAC) & Customer Retention Rate
• A/B Testing and Conversion Rate Optimization
• Social Media Analytics & ROAS
• Email Marketing Metrics
• SEO & SEM Metrics
• Attribution Modeling & Multi-Channel Analytics

CareerPath

The Modern Marketing Metrics Executive Development Programme is tailored to address the needs of professionals in the ever-evolving marketing landscape. This section highlights the job market trends in the UK through a 3D pie chart, featuring roles like Digital Marketing Manager, Content Marketing Specialist, SEO Specialist, Social Media Manager, and Marketing Analytics Specialist. The data visualization is responsive to adapt to any screen size, offering an engaging and industry-relevant perspective on skill demand, job market trends, and salary ranges in the modern marketing domain.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MODERN MARKETING METRICS
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London School of International Business (LSIB)
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05 May 2025
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