Executive Development Programme in Modern Marketing Metrics
-- viewing nowThe Executive Development Programme in Modern Marketing Metrics is a certificate course designed to empower marketing professionals with data-driven decision-making skills. In today's digital age, understanding marketing metrics is crucial for businesses to thrive, making this course increasingly important.
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Course Details
• Modern Marketing Metrics
• Key Performance Indicators (KPIs) in Marketing
• Customer Lifetime Value (CLV) and its Calculation
• Marketing Return on Investment (MROI)
• Customer Acquisition Cost (CAC) & Customer Retention Rate
• A/B Testing and Conversion Rate Optimization
• Social Media Analytics & ROAS
• Email Marketing Metrics
• SEO & SEM Metrics
• Attribution Modeling & Multi-Channel Analytics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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