Global Certificate Strategic CRM for the Modern Enterprise

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The Global Certificate in Strategic CRM for the Modern Enterprise is a comprehensive course designed to empower professionals with the skills needed to excel in today's data-driven business environment. This course highlights the importance of Customer Relationship Management (CRM) in driving business growth, improving customer satisfaction, and increasing revenue.

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AboutThisCourse

In this era of digital transformation, there is a growing demand for CRM professionals who can leverage data to drive business strategy. This course equips learners with essential skills in CRM strategy, data analysis, and customer experience management, making them attractive candidates for high-paying jobs in various industries. By the end of this course, learners will have a deep understanding of CRM best practices, be able to design and implement CRM strategies, and use data to make informed business decisions. This course not only provides theoretical knowledge but also offers hands-on experience, ensuring learners are well-prepared for a successful career in CRM.

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CourseDetails

โ€ข Strategic CRM Overview: Understanding Customer Relationship Management (CRM), its importance, and how it can be leveraged strategically for business growth. โ€ข Customer Segmentation: Techniques and strategies for segmenting customers to improve targeting and personalization. โ€ข Customer Lifecycle Management: Managing the customer journey from acquisition to retention, including onboarding, engagement, and win-back strategies. โ€ข Data-Driven Decision Making: Utilizing data analytics, metrics, and KPIs to inform CRM strategies. โ€ข CRM Technology: Overview of CRM platforms, tools, and integrations, with a focus on modern, cloud-based solutions. โ€ข Change Management: Best practices for implementing a CRM strategy, including stakeholder engagement, training, and communication. โ€ข Customer Experience (CX) Design: Strategies for creating seamless, personalized, and omnichannel customer experiences. โ€ข Privacy and Security: Understanding data privacy and security considerations in CRM. โ€ข Continuous Improvement: Methods for monitoring, evaluating, and improving CRM strategies and performance.

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Google Charts 3D Pie Chart: Global Certificate Strategic CRM for the Modern Enterprise
This 3D pie chart showcases relevant statistics for the UK, such as job market trends, salary ranges, or skill demand, focusing on the role of Strategic CRM professionals in modern enterprises.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE STRATEGIC CRM FOR THE MODERN ENTERPRISE
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London School of International Business (LSIB)
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05 May 2025
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