Advanced Certificate in Mobile Retargeting Measurement

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The Advanced Certificate in Mobile Retargeting Measurement is a crucial course for professionals seeking to excel in the ever-evolving digital marketing landscape. This certificate program focuses on mobile retargeting, a key growth area in the industry, and offers in-depth knowledge on measuring and optimizing campaigns for maximum ROI.

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AboutThisCourse

With the rapid growth of mobile users and the increasing importance of mobile in e-commerce, there is a high demand for professionals who can effectively manage mobile retargeting campaigns. This course equips learners with essential skills to advance their careers, including data analysis, mobile attribution, and cross-device tracking. By the end of this course, learners will have a comprehensive understanding of mobile retargeting measurement and be able to apply their skills to real-world campaigns. This will not only enhance their career prospects but also contribute to the success of their organizations in the mobile-first world.

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• Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile Retargeting, Differences between Retargeting and Remarketing. • User Behavior Analysis: Analyzing Mobile User Behavior, Identifying User Intent, Segmenting User Groups. • Mobile Ad Formats: Overview of Mobile Ad Formats, Dynamic Product Ads, Mobile Video Ads, Native Ads. • Tracking and Attribution Models: Introduction to Tracking and Attribution, Last-click Attribution, Multi-touch Attribution, Fractional Attribution. • Measurement Tools and Techniques: Utilizing Mobile Analytics Tools, Setting Up Campaign Goals, Tracking User Engagement, Measuring Campaign Success. • Advanced Retargeting Strategies: Behavioral Retargeting, Contextual Retargeting, Time-based Retargeting, Cross-device Retargeting. • Privacy and Compliance: Understanding User Privacy, GDPR, CCPA, Advertising IDs, Compliance Best Practices. • Creating Effective Retargeting Campaigns: Designing Creative Ads, Crafting Compelling Copy, Setting Up A/B Tests, Optimizing Campaigns.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN MOBILE RETARGETING MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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