Advanced Certificate in Mobile Retargeting Measurement
-- ViewingNowThe Advanced Certificate in Mobile Retargeting Measurement is a crucial course for professionals seeking to excel in the ever-evolving digital marketing landscape. This certificate program focuses on mobile retargeting, a key growth area in the industry, and offers in-depth knowledge on measuring and optimizing campaigns for maximum ROI.
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โข Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile Retargeting, Differences between Retargeting and Remarketing. โข User Behavior Analysis: Analyzing Mobile User Behavior, Identifying User Intent, Segmenting User Groups. โข Mobile Ad Formats: Overview of Mobile Ad Formats, Dynamic Product Ads, Mobile Video Ads, Native Ads. โข Tracking and Attribution Models: Introduction to Tracking and Attribution, Last-click Attribution, Multi-touch Attribution, Fractional Attribution. โข Measurement Tools and Techniques: Utilizing Mobile Analytics Tools, Setting Up Campaign Goals, Tracking User Engagement, Measuring Campaign Success. โข Advanced Retargeting Strategies: Behavioral Retargeting, Contextual Retargeting, Time-based Retargeting, Cross-device Retargeting. โข Privacy and Compliance: Understanding User Privacy, GDPR, CCPA, Advertising IDs, Compliance Best Practices. โข Creating Effective Retargeting Campaigns: Designing Creative Ads, Crafting Compelling Copy, Setting Up A/B Tests, Optimizing Campaigns.
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