Global Certificate in LinkedIn Ads for B2C

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The Global Certificate in LinkedIn Ads for B2C is a comprehensive course designed to empower learners with the skills to create and manage effective LinkedIn advertising campaigns for business-to-consumer (B2C) marketing. This course is critical for professionals looking to stay ahead in the rapidly evolving digital marketing landscape.

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AboutThisCourse

With over 740 million users, LinkedIn offers a unique platform for B2C marketers to reach their target audience. This course covers everything from setting up a LinkedIn Ads account, creating ad campaigns, targeting options, budgeting, and analyzing campaign performance. Learners will gain hands-on experience in creating LinkedIn Ads, enabling them to maximize their ROI and achieve their marketing objectives. Upon completion, learners will be equipped with essential skills to succeed in LinkedIn Ads for B2C marketing, making them highly valuable to employers. This course is an excellent opportunity for marketers, business owners, and professionals looking to advance their careers in digital marketing.

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CourseDetails

• Unit 1: Introduction to LinkedIn Advertising - Overview of LinkedIn as a B2C advertising platform, benefits of LinkedIn Ads for B2C businesses, understanding LinkedIn's user demographics, and setting objectives.
• Unit 2: LinkedIn Ad Formats - Exploring Sponsored Content, Sponsored InMail, Text Ads, Carousel Ads, Video Ads, and LinkedIn Lead Gen Forms.
• Unit 3: Creating a LinkedIn Ad Campaign - Setting up a LinkedIn Ad account, defining target audiences, creating ad content, setting budgets and bids, and launching the campaign.
• Unit 4: LinkedIn Ad Optimization - Monitoring campaign performance, A/B testing, adjusting targeting, optimizing ad creative, and campaign budget management.
• Unit 5: LinkedIn Audience Network - Overview of LinkedIn Audience Network, expanding reach, understanding ad placement, and managing performance.
• Unit 6: LinkedIn Conversion Tracking and Insights - Implementing LinkedIn Insight Tag, setting up conversion tracking, analyzing campaign data, and using insights to improve performance.
• Unit 7: LinkedIn Advertising Best Practices - Best practices for ad creative, audience targeting, campaign management, and optimization.
• Unit 8: LinkedIn Advertising Case Studies - Analyzing successful B2C LinkedIn Advertising campaigns and understanding how to apply their strategies to your own business.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN LINKEDIN ADS FOR B2C
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London School of International Business (LSIB)
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05 May 2025
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