Global Certificate in LinkedIn Ads for B2C
-- ViewingNowThe Global Certificate in LinkedIn Ads for B2C is a comprehensive course designed to empower learners with the skills to create and manage effective LinkedIn advertising campaigns for business-to-consumer (B2C) marketing. This course is critical for professionals looking to stay ahead in the rapidly evolving digital marketing landscape.
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• Unit 1: Introduction to LinkedIn Advertising - Overview of LinkedIn as a B2C advertising platform, benefits of LinkedIn Ads for B2C businesses, understanding LinkedIn's user demographics, and setting objectives.
• Unit 2: LinkedIn Ad Formats - Exploring Sponsored Content, Sponsored InMail, Text Ads, Carousel Ads, Video Ads, and LinkedIn Lead Gen Forms.
• Unit 3: Creating a LinkedIn Ad Campaign - Setting up a LinkedIn Ad account, defining target audiences, creating ad content, setting budgets and bids, and launching the campaign.
• Unit 4: LinkedIn Ad Optimization - Monitoring campaign performance, A/B testing, adjusting targeting, optimizing ad creative, and campaign budget management.
• Unit 5: LinkedIn Audience Network - Overview of LinkedIn Audience Network, expanding reach, understanding ad placement, and managing performance.
• Unit 6: LinkedIn Conversion Tracking and Insights - Implementing LinkedIn Insight Tag, setting up conversion tracking, analyzing campaign data, and using insights to improve performance.
• Unit 7: LinkedIn Advertising Best Practices - Best practices for ad creative, audience targeting, campaign management, and optimization.
• Unit 8: LinkedIn Advertising Case Studies - Analyzing successful B2C LinkedIn Advertising campaigns and understanding how to apply their strategies to your own business.
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