Masterclass Certificate in Market Research & Behavioral Economics

Name: Masterclass Certificate in Market Research & Behavioral Economics
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The Masterclass Certificate in Market Research & Behavioral Economics is a comprehensive course that equips learners with essential skills in market research and behavioral economics. This course is critical for professionals seeking to understand consumer behavior, enabling them to make data-driven decisions and drive business growth.

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AboutThisCourse

With the increasing demand for experts who can analyze market trends and consumer behavior, this course offers a competitive edge in the job market. Learners will gain insights into advanced analytical tools, research methodologies, and behavioral economics principles, which are highly sought after by top employers. By completing this course, learners will be able to develop and implement effective marketing strategies, communicate research findings to stakeholders, and apply behavioral economics concepts to real-world business challenges. This course is an excellent opportunity for career advancement and growth in market research, consumer insights, and business strategy fields.

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CourseDetails

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Unit 1: Introduction to Market Research & Behavioral Economics — Understand the fundamentals of market research and behavioral economics, their intersection, and their importance in business decision-making.
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Unit 2: Research Design & Methodologies — Learn about various research designs, quantitative and qualitative methodologies, sampling techniques, and data collection methods.
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Unit 3: Behavioral Economics Principles — Explore the key concepts of behavioral economics, such as heuristics, biases, and decision-making shortcuts, and how they influence consumer behavior.
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Unit 4: Consumer Psychology & Segmentation — Delve into the psychological aspects of consumer behavior, including motivation, perception, and personality, and learn how to segment consumers effectively.
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Unit 5: Data Analysis in Market Research & Behavioral Economics — Master statistical analysis techniques, including hypothesis testing, regression analysis, and experimental design, to draw meaningful insights from market research data.
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Unit 6: Survey Design & Questionnaire Development — Acquire the skills to create effective surveys and questionnaires that yield high-quality data and minimize bias.
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Unit 7: Advanced Behavioral Economics Concepts — Study advanced topics in behavioral economics, such as nudging, choice architecture, and behavioral finance, and their applications in market research.
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Unit 8: Market Research Ethics & Data Privacy — Understand the ethical considerations and data privacy regulations in market research and behavioral economics.
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Unit 9: Market Research Tools & Software — Get hands-on experience with popular market research tools and software, including survey platforms, data visualization tools, and statistical analysis software.
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Unit 10: Communicating Research Findings & Recommendations — Learn how to present research findings and recommendations clearly and persuasively

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKET RESEARCH & BEHAVIORAL ECONOMICS

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London School of International Business (LSIB)

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05 May 2025

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