Masterclass Certificate in Market Research & Behavioral Economics

-- viewing now

The Masterclass Certificate in Market Research & Behavioral Economics is a comprehensive course that equips learners with essential skills in market research and behavioral economics. This course is critical for professionals seeking to understand consumer behavior, enabling them to make data-driven decisions and drive business growth.

5.0
Based on 3,363 reviews

4,214+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

With the increasing demand for experts who can analyze market trends and consumer behavior, this course offers a competitive edge in the job market. Learners will gain insights into advanced analytical tools, research methodologies, and behavioral economics principles, which are highly sought after by top employers. By completing this course, learners will be able to develop and implement effective marketing strategies, communicate research findings to stakeholders, and apply behavioral economics concepts to real-world business challenges. This course is an excellent opportunity for career advancement and growth in market research, consumer insights, and business strategy fields.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details


Unit 1: Introduction to Market Research & Behavioral Economics — Understand the fundamentals of market research and behavioral economics, their intersection, and their importance in business decision-making.

Unit 2: Research Design & Methodologies — Learn about various research designs, quantitative and qualitative methodologies, sampling techniques, and data collection methods.

Unit 3: Behavioral Economics Principles — Explore the key concepts of behavioral economics, such as heuristics, biases, and decision-making shortcuts, and how they influence consumer behavior.

Unit 4: Consumer Psychology & Segmentation — Delve into the psychological aspects of consumer behavior, including motivation, perception, and personality, and learn how to segment consumers effectively.

Unit 5: Data Analysis in Market Research & Behavioral Economics — Master statistical analysis techniques, including hypothesis testing, regression analysis, and experimental design, to draw meaningful insights from market research data.

Unit 6: Survey Design & Questionnaire Development — Acquire the skills to create effective surveys and questionnaires that yield high-quality data and minimize bias.

Unit 7: Advanced Behavioral Economics Concepts — Study advanced topics in behavioral economics, such as nudging, choice architecture, and behavioral finance, and their applications in market research.

Unit 8: Market Research Ethics & Data Privacy — Understand the ethical considerations and data privacy regulations in market research and behavioral economics.

Unit 9: Market Research Tools & Software — Get hands-on experience with popular market research tools and software, including survey platforms, data visualization tools, and statistical analysis software.

Unit 10: Communicating Research Findings & Recommendations — Learn how to present research findings and recommendations clearly and persuasively

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN MARKET RESEARCH & BEHAVIORAL ECONOMICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment