Professional Certificate Ad Fraud for Marketing Teams

Name: Professional Certificate Ad Fraud for Marketing Teams
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The Professional Certificate in Ad Fraud for Marketing Teams is a crucial course designed to combat the growing issue of ad fraud in the industry. With an increasing demand for experts who can identify and mitigate fraud risks, this program equips learners with essential skills to safeguard marketing investments and enhance campaign performance.

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AboutThisCourse

The curriculum covers key topics such as understanding ad fraud, recognizing various fraud types, and implementing effective countermeasures. By completing this course, learners will be able to protect their organization's ad spend, ensure accurate data analysis, and contribute to a more transparent digital advertising ecosystem. As marketing teams face increasing pressure to demonstrate ROI, the ability to prevent ad fraud becomes a valuable asset for career advancement. This program not only strengthens learners' expertise but also showcases their commitment to ethical marketing practices, making them highly sought-after professionals in the industry.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Invalid Traffic, Bots, and Click Farms
• Ad Fraud Detection Techniques: Machine Learning and AI
• Ad Fraud Prevention Strategies: Whitelists, Blacklists, and Device Fingerprinting
• Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Click
• Ad Fraud Impact on Marketing Budgets and ROI
• Legal and Ethical Considerations in Ad Fraud
• Case Studies: Real-World Examples of Ad Fraud
• Tools and Platforms for Ad Fraud Detection and Prevention

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE AD FRAUD FOR MARKETING TEAMS

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London School of International Business (LSIB)

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05 May 2025

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