Professional Certificate Ad Fraud for Marketing Teams
-- ViewingNowThe Professional Certificate in Ad Fraud for Marketing Teams is a crucial course designed to combat the growing issue of ad fraud in the industry. With an increasing demand for experts who can identify and mitigate fraud risks, this program equips learners with essential skills to safeguard marketing investments and enhance campaign performance.
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โข Understanding Ad Fraud: An Overview
โข Types of Ad Fraud: Invalid Traffic, Bots, and Click Farms
โข Ad Fraud Detection Techniques: Machine Learning and AI
โข Ad Fraud Prevention Strategies: Whitelists, Blacklists, and Device Fingerprinting
โข Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Click
โข Ad Fraud Impact on Marketing Budgets and ROI
โข Legal and Ethical Considerations in Ad Fraud
โข Case Studies: Real-World Examples of Ad Fraud
โข Tools and Platforms for Ad Fraud Detection and Prevention
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