Executive Development Programme in PECS & Strategic Communication

Name: Executive Development Programme in PECS & Strategic Communication
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The Executive Development Programme in PECS & Strategic Communication is a certificate course designed to enhance professionals' skills in Public Engagement and Crisis Situations (PECS) and strategic communication. This programme is critical for career advancement in today's fast-paced, interconnected world, where effective communication and crisis management are essential.

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AboutThisCourse

The course covers various topics, including public speaking, media relations, digital communication, and crisis management. Learners will gain a deep understanding of these areas and develop the skills necessary to communicate effectively with diverse audiences, manage crises, and engage with the public in meaningful ways. With the increasing demand for professionals who can communicate effectively and manage crises, this programme is an excellent opportunity for individuals looking to advance their careers. By completing this course, learners will be equipped with the essential skills needed to succeed in leadership roles and drive organisational success.

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CourseDetails

• Executive Presence and Personal Branding: Developing a strong and influential personal brand is crucial for executive success. This unit covers the key elements of executive presence and strategies for building a powerful personal brand.
• Strategic Communication Planning: This unit focuses on the development of a comprehensive communication plan that aligns with organizational goals and strategies. It includes primary and secondary research, audience analysis, message development, and channel selection.
• Crisis Communication: In this unit, participants learn how to prepare for and manage communication during a crisis. It covers the development of a crisis communication plan, message development, media relations, and social media management.
• Cross-Cultural Communication: Effective communication in a global business environment requires an understanding of cultural differences and similarities. This unit covers cultural intelligence, communication styles, and strategies for building relationships across cultures.
• Influence and Persuasion: This unit focuses on the key principles of influence and persuasion, including power, trust, reciprocity, and liking. Participants learn how to use these principles to build relationships, influence decisions, and drive results.
• Storytelling for Business: Storytelling is a powerful tool for engaging audiences and communicating complex ideas. This unit covers the key elements of storytelling, including narrative structure, character development, and emotional engagement.
• Presentation Skills: Effective presentation skills are essential for executive success. This unit covers the key elements of a successful presentation, including content development, delivery techniques, and visual aids.
• Media Training: This unit focuses on preparing executives for media interviews, including print, broadcast, and online. It covers message development, interview techniques, and strategies for handling difficult questions.
• Social Media and Digital Communication: This unit covers the key principles of social media and digital communication, including platform selection, content development, and engagement strategies.

By covering these essential units, the Executive Development Programme in PECS & Strategic Communication will equip participants with the skills and knowledge needed to communicate effectively, build relationships, and drive results in a global business environment.

CareerPath

The **Executive Development Programme in PECS & Strategic Communication** is designed to prepare professionals for leadership roles in the UK job market. This 3D pie chart highlights the distribution of key roles in this field, with a transparent background and no added background color. The chart is responsive and adapts to all screen sizes, with a width set to 100% and a height of 400px. The primary keyword "PECS & Strategic Communication" is used throughout the content, along with concise descriptions of each role. 1. **Project Executive**: Typically responsible for coordinating and executing projects, this role requires strong organizational skills and attention to detail. 2. **Senior Project Manager**: Overseeing multiple projects and teams, this role demands strategic planning and effective communication. 3. **Change Management Consultant**: Assisting organizations in implementing change, this role requires a deep understanding of business operations and stakeholder management. 4. **Business Development Director**: Focusing on growth and expansion, this role involves identifying new opportunities and building partnerships. 5. **Strategic Communication Manager**: Crafting and implementing communication strategies, this role requires strong writing skills and an understanding of audience needs. This section offers valuable insights into the PECS & Strategic Communication job market, with a focus on industry relevance and engaging content. The Google Charts library is used to create a visually appealing and informative 3D pie chart, highlighting the most in-demand roles in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
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DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PECS & STRATEGIC COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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