Executive Development Programme in PECS & Strategic Communication
-- ViewingNowThe Executive Development Programme in PECS & Strategic Communication is a certificate course designed to enhance professionals' skills in Public Engagement and Crisis Situations (PECS) and strategic communication. This programme is critical for career advancement in today's fast-paced, interconnected world, where effective communication and crisis management are essential.
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โข Executive Presence and Personal Branding: Developing a strong and influential personal brand is crucial for executive success. This unit covers the key elements of executive presence and strategies for building a powerful personal brand.
โข Strategic Communication Planning: This unit focuses on the development of a comprehensive communication plan that aligns with organizational goals and strategies. It includes primary and secondary research, audience analysis, message development, and channel selection.
โข Crisis Communication: In this unit, participants learn how to prepare for and manage communication during a crisis. It covers the development of a crisis communication plan, message development, media relations, and social media management.
โข Cross-Cultural Communication: Effective communication in a global business environment requires an understanding of cultural differences and similarities. This unit covers cultural intelligence, communication styles, and strategies for building relationships across cultures.
โข Influence and Persuasion: This unit focuses on the key principles of influence and persuasion, including power, trust, reciprocity, and liking. Participants learn how to use these principles to build relationships, influence decisions, and drive results.
โข Storytelling for Business: Storytelling is a powerful tool for engaging audiences and communicating complex ideas. This unit covers the key elements of storytelling, including narrative structure, character development, and emotional engagement.
โข Presentation Skills: Effective presentation skills are essential for executive success. This unit covers the key elements of a successful presentation, including content development, delivery techniques, and visual aids.
โข Media Training: This unit focuses on preparing executives for media interviews, including print, broadcast, and online. It covers message development, interview techniques, and strategies for handling difficult questions.
โข Social Media and Digital Communication: This unit covers the key principles of social media and digital communication, including platform selection, content development, and engagement strategies.
By covering these essential units, the Executive Development Programme in PECS & Strategic Communication will equip participants with the skills and knowledge needed to communicate effectively, build relationships, and drive results in a global business environment.
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