Executive Development Programme in E-commerce: The Retargeting Edge

Name: Executive Development Programme in E-commerce: The Retargeting Edge
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The Executive Development Programme in E-commerce: The Retargeting Edge is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly growing e-commerce industry. This program focuses on retargeting, a crucial aspect of e-commerce that involves re-engaging potential customers who have shown interest in a product or service.

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AboutThisCourse

With the global e-commerce market projected to reach $4.9 trillion by 2021, the demand for experts with retargeting expertise is at an all-time high. This course equips learners with essential skills in retargeting strategies, data analysis, and customer relationship management. By understanding the customer journey, leveraging data-driven insights, and implementing effective retargeting campaigns, professionals can significantly improve conversion rates and drive business growth. By completing this program, learners will gain a competitive edge in the e-commerce industry and enhance their career advancement opportunities.

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CourseDetails

• Introduction to E-commerce
• Understanding Retargeting
• Benefits and Challenges of Retargeting in E-commerce
• Retargeting Strategies for E-commerce
• Implementing Retargeting Campaigns
• Measuring and Analyzing Retargeting Performance
• Legal and Ethical Considerations in Retargeting
• Emerging Trends in E-commerce Retargeting
• Case Studies: Successful Retargeting in E-commerce

CareerPath

The e-commerce industry is rapidly evolving, and so are the job roles within it. In the UK, the demand for skilled professionals in the e-commerce sector is on the rise. Here are the most sought-after roles in the e-commerce field and their respective market shares, visualized through a 3D pie chart. 1. E-commerce Manager: With a 25% share, e-commerce managers are in high demand. They are responsible for overseeing the entire e-commerce operation, ensuring seamless customer experiences, and driving sales growth. 2. Digital Marketing Specialist: Holding a 30% share, digital marketing specialists play a crucial role in developing and implementing data-driven marketing strategies to boost online presence and conversions. 3. SEO Specialist: Accounting for 15% of the market, SEO specialists focus on optimizing websites and content to improve search engine rankings and attract organic traffic. 4. PPC Specialist: Claiming a 20% share, PPC specialists manage pay-per-click campaigns across various platforms, focusing on maximizing returns on ad spend. 5. Data Analyst: With a 10% share, data analysts are essential for interpreting complex e-commerce data, providing valuable insights, and driving informed decision-making. The Executive Development Programme: The Retargeting Edge is designed to equip professionals with the right skills and knowledge to excel in these in-demand e-commerce roles. By staying updated on job market trends and investing in continuous learning, you can unlock new career opportunities and achieve long-term success in the e-commerce sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE: THE RETARGETING EDGE

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London School of International Business (LSIB)

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05 May 2025

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