Executive Development Programme in E-commerce: The Retargeting Edge

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The Executive Development Programme in E-commerce: The Retargeting Edge is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly growing e-commerce industry. This program focuses on retargeting, a crucial aspect of e-commerce that involves re-engaging potential customers who have shown interest in a product or service.

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ร€ propos de ce cours

With the global e-commerce market projected to reach $4.9 trillion by 2021, the demand for experts with retargeting expertise is at an all-time high. This course equips learners with essential skills in retargeting strategies, data analysis, and customer relationship management. By understanding the customer journey, leveraging data-driven insights, and implementing effective retargeting campaigns, professionals can significantly improve conversion rates and drive business growth. By completing this program, learners will gain a competitive edge in the e-commerce industry and enhance their career advancement opportunities.

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Dรฉtails du cours

โ€ข Introduction to E-commerce
โ€ข Understanding Retargeting
โ€ข Benefits and Challenges of Retargeting in E-commerce
โ€ข Retargeting Strategies for E-commerce
โ€ข Implementing Retargeting Campaigns
โ€ข Measuring and Analyzing Retargeting Performance
โ€ข Legal and Ethical Considerations in Retargeting
โ€ข Emerging Trends in E-commerce Retargeting
โ€ข Case Studies: Successful Retargeting in E-commerce

Parcours professionnel

The e-commerce industry is rapidly evolving, and so are the job roles within it. In the UK, the demand for skilled professionals in the e-commerce sector is on the rise. Here are the most sought-after roles in the e-commerce field and their respective market shares, visualized through a 3D pie chart. 1. E-commerce Manager: With a 25% share, e-commerce managers are in high demand. They are responsible for overseeing the entire e-commerce operation, ensuring seamless customer experiences, and driving sales growth. 2. Digital Marketing Specialist: Holding a 30% share, digital marketing specialists play a crucial role in developing and implementing data-driven marketing strategies to boost online presence and conversions. 3. SEO Specialist: Accounting for 15% of the market, SEO specialists focus on optimizing websites and content to improve search engine rankings and attract organic traffic. 4. PPC Specialist: Claiming a 20% share, PPC specialists manage pay-per-click campaigns across various platforms, focusing on maximizing returns on ad spend. 5. Data Analyst: With a 10% share, data analysts are essential for interpreting complex e-commerce data, providing valuable insights, and driving informed decision-making. The Executive Development Programme: The Retargeting Edge is designed to equip professionals with the right skills and knowledge to excel in these in-demand e-commerce roles. By staying updated on job market trends and investing in continuous learning, you can unlock new career opportunities and achieve long-term success in the e-commerce sector.

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE: THE RETARGETING EDGE
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London School of International Business (LSIB)
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05 May 2025
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