Global Certificate in Customer Value & Digital Marketing

Name: Global Certificate in Customer Value & Digital Marketing
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The Global Certificate in Customer Value & Digital Marketing is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This certificate program emphasizes the importance of understanding customer needs and delivering value through digital channels.

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AboutThisCourse

By completing this course, learners will develop essential skills in data-driven marketing, customer experience management, and digital transformation. The course content is aligned with industry best practices and standards, ensuring learners are well-prepared to excel in their careers. With a focus on hands-on learning and real-world applications, this certificate course provides a unique opportunity for professionals to enhance their digital marketing skills and advance their careers in this dynamic field.

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CourseDetails

• Customer Value Creation: Understanding the principles of customer value, customer loyalty, and customer equity.
• Digital Marketing Foundations: Overview of digital marketing, its importance, and the key components involved.
• Search Engine Optimization (SEO): Optimizing websites for search engines, including keyword research, on-page and off-page optimization.
• Pay-Per-Click (PPC) Advertising: Concepts of paid search advertising, campaign setup, and management.
• Social Media Marketing: Leveraging social media platforms for brand awareness, engagement, and lead generation.
• Content Marketing: Developing and implementing a content marketing strategy to attract and retain customers.
• Email Marketing: Building and managing an email list, crafting effective emails, and automation.
• Web Analytics: Measuring and analyzing website traffic and user behavior for data-driven decision making.
• Customer Relationship Management (CRM): Managing customer interactions, data, and analytics for improved customer experience and retention.

CareerPath

The **Global Certificate in Customer Value & Digital Marketing** job market is booming with various roles in high demand. This 3D pie chart represents the percentage distribution of popular roles in the UK's Customer Value & Digital Marketing industry. In this dynamic industry, **Digital Marketing Managers** hold the largest share, accounting for 25%. These professionals are responsible for developing and implementing digital marketing strategies to boost online presence and brand awareness. **Customer Value Managers** follow closely, representing 20% of the industry. They focus on maximizing customer lifetime value and fostering long-term relationships with clients. Next, **SEO Specialists** take up 15% of the market. As digital marketing evolves, businesses rely on these experts to optimize websites and improve search engine rankings. **Content Marketing Specialists** and **Social Media Specialists** hold 12% and 10% shares, respectively. They create engaging content and manage social media campaigns to strengthen brand loyalty and attract new customers. Lastly, **Data Analysts** make up 8% of the industry. They analyze market trends and customer behavior, helping businesses make data-driven decisions. In summary, the **Global Certificate in Customer Value & Digital Marketing** equips professionals with the right skills to excel in these demanding roles and contribute to the industry's growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CUSTOMER VALUE & DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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