Global Certificate in Customer Value & Digital Marketing
-- ViewingNowThe Global Certificate in Customer Value & Digital Marketing is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This certificate program emphasizes the importance of understanding customer needs and delivering value through digital channels.
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โข Customer Value Creation: Understanding the principles of customer value, customer loyalty, and customer equity.
โข Digital Marketing Foundations: Overview of digital marketing, its importance, and the key components involved.
โข Search Engine Optimization (SEO): Optimizing websites for search engines, including keyword research, on-page and off-page optimization.
โข Pay-Per-Click (PPC) Advertising: Concepts of paid search advertising, campaign setup, and management.
โข Social Media Marketing: Leveraging social media platforms for brand awareness, engagement, and lead generation.
โข Content Marketing: Developing and implementing a content marketing strategy to attract and retain customers.
โข Email Marketing: Building and managing an email list, crafting effective emails, and automation.
โข Web Analytics: Measuring and analyzing website traffic and user behavior for data-driven decision making.
โข Customer Relationship Management (CRM): Managing customer interactions, data, and analytics for improved customer experience and retention.
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