Executive Development Programme in E-commerce Customer Experience and Brand Storytelling

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The Executive Development Programme in E-commerce Customer Experience and Brand Storytelling is a certificate course designed to empower professionals with the skills to excel in the evolving e-commerce landscape. This programme emphasizes the importance of delivering exceptional customer experiences and crafting compelling brand stories to drive business growth.

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AboutThisCourse

In today's digital age, customer experience and brand storytelling are critical components of e-commerce success. This course addresses industry demand by equipping learners with essential skills to create engaging online experiences and differentiate their brand in a competitive market. The curriculum covers topics such as user experience (UX) design, data-driven personalization, customer journey mapping, and storytelling techniques. By completing this programme, learners will be prepared to lead customer-centric strategies and drive innovation within their organizations. They will develop a deep understanding of the customer lifecycle, gain the ability to leverage data for decision-making, and learn how to use storytelling to foster emotional connections with their audience. These skills are vital for career advancement in e-commerce and will enable professionals to make a significant impact in their respective fields.

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CourseDetails

• E-commerce Customer Experience Fundamentals: Understanding customer needs, touchpoints, and Journey Mapping
• Customer Segmentation and Personalization: Strategies for targeting and tailoring experiences for different customer groups
• User Experience (UX) Design: Best practices for creating user-friendly and intuitive e-commerce interfaces
• Data-Driven Decision Making: Leveraging analytics and customer data to inform CX strategy and optimization
• Brand Storytelling: Crafting a compelling brand narrative and integrating it into the e-commerce experience
• Content Marketing: Developing a content strategy to engage and educate customers
• Social Media and Influencer Marketing: Building brand awareness and community through social media channels and influencer partnerships
• Customer Feedback and Continuous Improvement: Collecting and analyzing customer feedback to inform ongoing CX optimization efforts
• Ethics and Compliance: Ensuring e-commerce CX practices align with relevant laws and ethical standards

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE CUSTOMER EXPERIENCE AND BRAND STORYTELLING
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London School of International Business (LSIB)
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05 May 2025
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