Executive Development Programme in Strategic Market Planning with Data

Name: Executive Development Programme in Strategic Market Planning with Data
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The Executive Development Programme in Strategic Market Planning with Data is a certificate course designed to empower professionals with essential skills in data-driven market planning. In today's data-driven world, there is an increasing industry demand for experts who can leverage data for strategic decision-making.

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AboutThisCourse

This course is vital for professionals seeking career advancement in marketing, sales, and business development roles. It provides a comprehensive understanding of market research, data analysis, and strategic planning techniques, enabling learners to make informed, evidence-based decisions. Upon completion, learners will be equipped with the skills to analyze market trends, develop effective marketing strategies, and measure their success using data-driven insights. This course is not only a great way to enhance current skills but also an opportunity to gain a competitive edge in the job market.

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CourseDetails

• Strategic Market Planning Fundamentals: Understanding the basics of strategic market planning and its role in organizational success.
• Market Research and Analysis: Techniques for gathering, analyzing, and utilizing market data to inform strategic decisions.
• Data-Driven Decision Making: Utilizing data and analytics to drive marketing strategy and measure performance.
• Competitive Analysis and Positioning: Identifying and understanding competitors, and positioning the organization's offerings in the market.
• Market Segmentation and Targeting: Dividing the market into segments and selecting the most attractive targets.
• Product and Service Development: Creating and improving offerings to meet customer needs and preferences.
• Marketing Channel Strategy: Choosing and managing channels to reach and serve customers.
• Brand Management and Communication: Building and protecting the organization's brand through messaging and communication.
• Performance Metrics and Evaluation: Tracking and measuring the success of marketing strategies and initiatives.

CareerPath

The **Executive Development Programme in Strategic Market Planning with Data** is designed to equip professionals with the skills needed to excel in today's job market. This section focuses on the following key roles, each presented as a slice of a 3D pie chart: 1. **Market Research Analyst**: Professionals in this role collect and analyze data on market conditions to help companies make informed business decisions. (35%) 2. **Business Development Manager**: These professionals create and implement strategies for growing a company's business, often through forging new partnerships and expanding into new markets. (25%) 3. **Management Analyst**: Management analysts identify and propose solutions to improve an organization's efficiency and productivity, often through data-driven insights. (20%) 4. **Sales Director**: Sales directors lead sales teams and develop strategies to meet organizational sales targets. (15%) 5. **Marketing Manager**: Marketing managers plan and execute marketing campaigns to promote products and services, often relying on data analysis to target specific audiences. (5%) Use this 3D pie chart to better understand the opportunities and demands in the strategic market planning field with data in the UK. Each role is presented in an engaging and visually appealing way, highlighting the importance of these positions in the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC MARKET PLANNING WITH DATA

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London School of International Business (LSIB)

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05 May 2025

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