Executive Development Programme in Strategic Market Planning with Data
-- ViewingNowThe Executive Development Programme in Strategic Market Planning with Data is a certificate course designed to empower professionals with essential skills in data-driven market planning. In today's data-driven world, there is an increasing industry demand for experts who can leverage data for strategic decision-making.
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โข Strategic Market Planning Fundamentals: Understanding the basics of strategic market planning and its role in organizational success.
โข Market Research and Analysis: Techniques for gathering, analyzing, and utilizing market data to inform strategic decisions.
โข Data-Driven Decision Making: Utilizing data and analytics to drive marketing strategy and measure performance.
โข Competitive Analysis and Positioning: Identifying and understanding competitors, and positioning the organization's offerings in the market.
โข Market Segmentation and Targeting: Dividing the market into segments and selecting the most attractive targets.
โข Product and Service Development: Creating and improving offerings to meet customer needs and preferences.
โข Marketing Channel Strategy: Choosing and managing channels to reach and serve customers.
โข Brand Management and Communication: Building and protecting the organization's brand through messaging and communication.
โข Performance Metrics and Evaluation: Tracking and measuring the success of marketing strategies and initiatives.
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