Certificate in SMS: Black Friday Accessibility and Inclusivity

Name: Certificate in SMS: Black Friday Accessibility and Inclusivity
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The Certificate in SMS: Black Friday Accessibility and Inclusivity is a crucial course for professionals seeking to create inclusive and accessible marketing campaigns. With the rapid growth of e-commerce, there's a high demand for accessible digital content to cater to diverse user needs.

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AboutThisCourse

This course equips learners with the essential skills to design and implement inclusive SMS marketing strategies that comply with accessibility standards, ensuring that no customer is left behind. By the end of this course, learners will be able to create accessible Black Friday SMS campaigns, understand the legal and ethical implications of accessibility, and apply best practices to improve customer engagement and satisfaction. This certification will not only enhance learners' career opportunities but also contribute to a more inclusive and equitable digital marketing landscape.

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CourseDetails

• Black Friday Accessibility Fundamentals: Understanding the importance of accessibility and inclusivity in Black Friday sales and promotions.
• Legal Compliance: Overview of laws and regulations that mandate accessibility in e-commerce, such as the Americans with Disabilities Act (ADA).
• Designing Accessible Websites: Best practices for creating visually and functionally accessible websites, including color contrast, font size, and keyboard navigation.
• Accessible Marketing Materials: Techniques for creating accessible marketing materials, such as alternative text for images and descriptive links.
• Assistive Technology: Overview of assistive technology, such as screen readers and text-to-speech software, and how to ensure website compatibility.
• Accessible Checkout Process: Best practices for creating an accessible checkout process, including clear error messages and intuitive navigation.
• Testing for Accessibility: Techniques for testing websites and marketing materials for accessibility, such as automated testing tools and manual testing by users with disabilities.
• Inclusive Language: Guidelines for using inclusive language in marketing materials, such as avoiding ableist language and using gender-neutral terms.
• Accessibility Training for Staff: Strategies for training staff on accessibility and inclusivity best practices, including resources for ongoing learning and development.

Note: This list is not exhaustive and additional units may be added or modified based on specific course objectives and student needs.

CareerPath

The Certificate in SMS: Black Friday Accessibility and Inclusivity program prepares professionals for various roles in the thriving UK tech industry. This section highlights the current job market trends for these roles, using a 3D pie chart to visually present relevant statistics. The four primary roles featured in the chart include Frontend Developer, Backend Developer, Fullstack Developer, and DevOps Engineer. According to the latest job market research, Frontend Developers account for 40% of the demand, making it the most sought-after position in the accessibility and inclusivity sector. Backend Developers follow closely, with a 30% share of the job market. Fullstack Developers represent 20% of the demand, showcasing the versatile skills required for this role. DevOps Engineers, responsible for managing and improving the development process, make up the remaining 10%. By understanding these trends, professionals can make informed decisions when choosing a career path in this dynamic field. In addition to job market trends, the Certificate in SMS: Black Friday Accessibility and Inclusivity program also focuses on teaching essential skills required for these roles. The curriculum includes accessibility best practices, inclusivity, and user experience design, ensuring that graduates are well-equipped to meet the demands of the UK tech industry. To create the 3D pie chart, we used the Google Charts library and the arrayToDataTable method to define the chart data. The is3D option was set to true, providing a 3D effect for the chart. The chart was rendered within the specified

element, with a transparent background and custom slices for improved visual clarity.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SMS: BLACK FRIDAY ACCESSIBILITY AND INCLUSIVITY

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London School of International Business (LSIB)

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05 May 2025

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