Certificate in SMS: Black Friday Accessibility and Inclusivity
-- ViewingNowThe Certificate in SMS: Black Friday Accessibility and Inclusivity is a crucial course for professionals seeking to create inclusive and accessible marketing campaigns. With the rapid growth of e-commerce, there's a high demand for accessible digital content to cater to diverse user needs.
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GBP £ 140
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โข Black Friday Accessibility Fundamentals: Understanding the importance of accessibility and inclusivity in Black Friday sales and promotions.
โข Legal Compliance: Overview of laws and regulations that mandate accessibility in e-commerce, such as the Americans with Disabilities Act (ADA).
โข Designing Accessible Websites: Best practices for creating visually and functionally accessible websites, including color contrast, font size, and keyboard navigation.
โข Accessible Marketing Materials: Techniques for creating accessible marketing materials, such as alternative text for images and descriptive links.
โข Assistive Technology: Overview of assistive technology, such as screen readers and text-to-speech software, and how to ensure website compatibility.
โข Accessible Checkout Process: Best practices for creating an accessible checkout process, including clear error messages and intuitive navigation.
โข Testing for Accessibility: Techniques for testing websites and marketing materials for accessibility, such as automated testing tools and manual testing by users with disabilities.
โข Inclusive Language: Guidelines for using inclusive language in marketing materials, such as avoiding ableist language and using gender-neutral terms.
โข Accessibility Training for Staff: Strategies for training staff on accessibility and inclusivity best practices, including resources for ongoing learning and development.
Note: This list is not exhaustive and additional units may be added or modified based on specific course objectives and student needs.
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