Global Certificate in Digital Marketing & CRM

Name: Global Certificate in Digital Marketing & CRM
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The Global Certificate in Digital Marketing & CRM is a comprehensive course that equips learners with essential skills for career advancement in today's digital-first world. This course focuses on the critical areas of digital marketing and customer relationship management (CRM), providing a holistic understanding of how to effectively engage customers and drive business growth.

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AboutThisCourse

In this course, learners will gain hands-on experience with the latest tools and techniques used in digital marketing and CRM, including social media, email marketing, search engine optimization (SEO), and content marketing. They will also learn how to analyze and interpret data to make informed decisions, a crucial skill for any marketing professional in today's data-driven world. With a strong emphasis on practical application, this course is designed to meet the needs of busy professionals looking to upskill and stay competitive in the ever-evolving digital marketing landscape. By completing this course, learners will be well-prepared to take on new challenges and advance their careers in digital marketing and CRM.

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CourseDetails

• Digital Marketing Fundamentals: Understanding the digital marketing landscape, traditional vs digital marketing, digital marketing channels, and the importance of digital marketing in today's business world.
• Search Engine Optimization (SEO): Introduction to SEO, on-page and off-page optimization techniques, keyword research, link building, and SEO tools.
• Pay-Per-Click (PPC) Advertising: Understanding PPC, setting up and managing PPC campaigns, keyword research, bid management, and ad copywriting.
• Social Media Marketing: Overview of social media platforms, social media strategy, content creation, social media analytics, and social media advertising.
• Content Marketing: Importance of content marketing, content creation, content distribution, and content analytics.
• Email Marketing: Introduction to email marketing, email list building, email campaign creation, email automation, and email analytics.
• Web Analytics: Understanding web analytics, web analytics tools, metrics and KPIs, and data analysis.
• Customer Relationship Management (CRM): Introduction to CRM, CRM strategy, CRM implementation, CRM tools, and CRM analytics.
• Mobile Marketing: Overview of mobile marketing, mobile advertising, mobile apps, mobile optimization, and mobile analytics.

Note: The above units can be adjusted based on the specific needs and goals of the certificate program.

CareerPath

The **Global Certificate in Digital Marketing & CRM** job market is booming with various exciting opportunities in the UK. This interactive 3D pie chart highlights the most in-demand roles and their respective market shares. *Digital Marketing Specialists* hold the largest share, accounting for 45% of the job market. These professionals are responsible for creating and implementing digital marketing campaigns across multiple channels to boost online presence and customer engagement. *CRM Managers* come in second, making up 25% of the market. They focus on managing and analyzing customer relationships, utilizing data-driven strategies to enhance customer satisfaction and loyalty. *SEO Specialists* represent 15% of the job market. They optimize websites and content to improve search engine rankings, increase organic traffic, and generate leads. *Content Marketing Specialists* account for 10% of the job market. They develop and curate high-quality, engaging content to attract and retain customers, driving brand awareness and conversions. Lastly, *Social Media Managers* hold a 5% share in the job market. They manage social media platforms, create and schedule content, and engage with the audience to strengthen brand identity and reach. With this comprehensive and versatile skill set, the Global Certificate in Digital Marketing & CRM prepares professionals for a rewarding career in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DIGITAL MARKETING & CRM

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London School of International Business (LSIB)

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05 May 2025

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