Global Certificate in Digital Marketing & CRM
-- ViewingNowThe Global Certificate in Digital Marketing & CRM is a comprehensive course that equips learners with essential skills for career advancement in today's digital-first world. This course focuses on the critical areas of digital marketing and customer relationship management (CRM), providing a holistic understanding of how to effectively engage customers and drive business growth.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, traditional vs digital marketing, digital marketing channels, and the importance of digital marketing in today's business world.
โข Search Engine Optimization (SEO): Introduction to SEO, on-page and off-page optimization techniques, keyword research, link building, and SEO tools.
โข Pay-Per-Click (PPC) Advertising: Understanding PPC, setting up and managing PPC campaigns, keyword research, bid management, and ad copywriting.
โข Social Media Marketing: Overview of social media platforms, social media strategy, content creation, social media analytics, and social media advertising.
โข Content Marketing: Importance of content marketing, content creation, content distribution, and content analytics.
โข Email Marketing: Introduction to email marketing, email list building, email campaign creation, email automation, and email analytics.
โข Web Analytics: Understanding web analytics, web analytics tools, metrics and KPIs, and data analysis.
โข Customer Relationship Management (CRM): Introduction to CRM, CRM strategy, CRM implementation, CRM tools, and CRM analytics.
โข Mobile Marketing: Overview of mobile marketing, mobile advertising, mobile apps, mobile optimization, and mobile analytics.
Note: The above units can be adjusted based on the specific needs and goals of the certificate program.
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