Global Certificate in SEO & Performance Marketing

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The Global Certificate in SEO & Performance Marketing is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital marketing. This course emphasizes the importance of Search Engine Optimization (SEO) and Performance Marketing, two critical components of any successful online strategy.

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AboutThisCourse

In today's digital age, businesses increasingly rely on SEO and Performance Marketing to drive growth and reach their target audience. According to HubSpot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. By earning this certificate, learners demonstrate their commitment to staying ahead in this highly competitive field. This course equips learners with the skills to optimize website content, analyze website traffic, and manage pay-per-click (PPC) campaigns. By mastering these techniques, learners can help businesses improve their online visibility, increase website traffic, and boost conversions. As a result, this course opens up exciting career opportunities in digital marketing, e-commerce, and content creation.

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CourseDetails


• SEO Fundamentals
• Keyword Research and Analysis
• On-Page Optimization Techniques
• Technical SEO: Website Architecture and Mobile Optimization
• Link Building Strategies
• SEO Analytics and Reporting
• Local SEO and Google My Business
• Content Marketing for SEO
• Social Media and SEO Integration
• Advanced SEO Techniques and Algorithm Updates
• Introduction to Performance Marketing
• Setting Up and Optimizing PPC Campaigns
• Display and Video Advertising
• Conversion Rate Optimization
• Attribution Modeling and Cross-Channel Tracking
• Performance Marketing Analytics and Reporting
• Programmatic Advertising and Real-Time Bidding
• Retargeting and Remarketing Strategies
• Ethical Considerations and Industry Regulations

CareerPath

The Global Certificate in SEO & Performance Marketing job market is booming, offering exciting career paths for digital marketing enthusiasts. This 3D pie chart highlights the relevance of three prominent roles in the industry: SEO Specialist, Performance Marketing Manager, and SEO & Performance Marketing Consultant. The SEO Specialist position takes the lead with a 45% share, emphasizing the continuously growing importance of search engine optimization. Performance Marketing Managers follow closely with a 30% share, representing the demand for experts managing paid advertising campaigns. The SEO & Performance Marketing Consultant role comes in at 25%, reflecting the increasing need for versatile professionals in the field. With an ever-evolving digital landscape, these roles offer fantastic opportunities for professionals to grow their careers and salaries. By obtaining a Global Certificate in SEO & Performance Marketing, you can position yourself as a valuable asset in the UK job market.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN SEO & PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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