Global Certificate in SEO & Performance Marketing
-- viewing nowThe Global Certificate in SEO & Performance Marketing is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital marketing. This course emphasizes the importance of Search Engine Optimization (SEO) and Performance Marketing, two critical components of any successful online strategy.
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Course Details
• SEO Fundamentals
• Keyword Research and Analysis
• On-Page Optimization Techniques
• Technical SEO: Website Architecture and Mobile Optimization
• Link Building Strategies
• SEO Analytics and Reporting
• Local SEO and Google My Business
• Content Marketing for SEO
• Social Media and SEO Integration
• Advanced SEO Techniques and Algorithm Updates
• Introduction to Performance Marketing
• Setting Up and Optimizing PPC Campaigns
• Display and Video Advertising
• Conversion Rate Optimization
• Attribution Modeling and Cross-Channel Tracking
• Performance Marketing Analytics and Reporting
• Programmatic Advertising and Real-Time Bidding
• Retargeting and Remarketing Strategies
• Ethical Considerations and Industry Regulations
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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