Certificate in Performance-Based Digital Marketing

Name: Certificate in Performance-Based Digital Marketing
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The Certificate in Performance-Based Digital Marketing is a comprehensive course designed to equip learners with essential skills for success in the digital marketing industry. This program emphasizes data-driven strategies, focusing on measurable results and ROI.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this certificate course is crucial for career advancement. Learners will gain hands-on experience in various disciplines, including SEO, PPC, content marketing, social media advertising, email marketing, and analytics. By the end of the course, students will be able to create and implement effective digital marketing campaigns, analyze performance metrics, and optimize strategies for continuous improvement. In an increasingly digital world, the Certificate in Performance-Based Digital Marketing offers a valuable opportunity for professionals to enhance their skillsets and excel in their careers. Stand out in the competitive job market and drive success for businesses with this industry-leading certificate course.

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CourseDetails

• Unit 1: Introduction to Performance-Based Digital Marketing
• Unit 2: Digital Marketing Channels (SEO, PPC, Email, Social Media)
• Unit 3: Performance Metrics and KPIs (CTR, CPC, CPL, ROAS)
• Unit 4: Audience Segmentation and Targeting
• Unit 5: Campaign Planning and Execution
• Unit 6: Data Analysis and Optimization Techniques
• Unit 7: Attribution Models in Performance Marketing
• Unit 8: Mobile Marketing and App Store Optimization
• Unit 9: A/B Testing and Conversion Rate Optimization
• Unit 10: Digital Marketing Trends and Future Developments

CareerPath

The digital marketing industry is thriving in the UK, and there are various performance-based roles available for professionals to explore. Here are some of the most in-demand roles, along with their average salary ranges. 1. **Digital Marketing Specialist**: As a digital marketing specialist, you will handle a wide range of digital marketing campaigns, from SEO to PPC and social media. The average salary for this role ranges from £32,000 to £42,000. 2. **SEO Specialist**: SEO specialists are essential for optimizing websites to rank higher on search engine results pages. They can expect an average salary between £35,000 and £45,000 in the UK. 3. **PPC Specialist**: PPC specialists manage online advertising campaigns and aim to increase conversions. They can earn an average salary of £36,000 to £46,000 in the UK. 4. **Content Marketing Specialist**: Creating engaging and valuable content for a target audience is the primary responsibility of content marketing specialists. Their average salary ranges from £33,000 to £43,000 in the UK. 5. **Social Media Manager**: Social media managers oversee a company's social media profiles and develop strategies to increase brand awareness. They can earn an average salary between £34,000 and £44,000 in the UK. Explore these roles and their respective responsibilities and salary ranges to determine which path aligns best with your skills and interests. With a certificate in performance-based digital marketing, you will be well-equipped to excel in any of these roles and contribute to the success of organizations in the UK and beyond.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PERFORMANCE-BASED DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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