Certificate in Performance-Based Digital Marketing
-- viewing nowThe Certificate in Performance-Based Digital Marketing is a comprehensive course designed to equip learners with essential skills for success in the digital marketing industry. This program emphasizes data-driven strategies, focusing on measurable results and ROI.
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Course Details
• Unit 1: Introduction to Performance-Based Digital Marketing
• Unit 2: Digital Marketing Channels (SEO, PPC, Email, Social Media)
• Unit 3: Performance Metrics and KPIs (CTR, CPC, CPL, ROAS)
• Unit 4: Audience Segmentation and Targeting
• Unit 5: Campaign Planning and Execution
• Unit 6: Data Analysis and Optimization Techniques
• Unit 7: Attribution Models in Performance Marketing
• Unit 8: Mobile Marketing and App Store Optimization
• Unit 9: A/B Testing and Conversion Rate Optimization
• Unit 10: Digital Marketing Trends and Future Developments
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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