Masterclass Certificate in Crisis Marketing: Frontiers of Communication
-- ViewingNowThe Masterclass Certificate in Crisis Marketing: Frontiers of Communication is a comprehensive course designed to equip learners with essential skills for effective crisis communication. This program is crucial in today's rapidly changing world, where businesses often face unexpected challenges that can impact their reputation and success.
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⢠Unit 1: Introduction to Crisis Marketing
⢠Unit 2: Understanding Crisis Communication Theory
⢠Unit 3: Crisis Prevention and Planning
⢠Unit 4: Social Media and Crisis Situations
⢠Unit 5: Crafting Effective Crisis Messages
⢠Unit 6: Stakeholder Engagement during Crises
⢠Unit 7: Ethical Considerations in Crisis Marketing
⢠Unit 8: Case Studies: Successful and Unsuccessful Crisis Management
⢠Unit 9: Psychology of Crisis Communication
⢠Unit 10: Measuring Effectiveness in Crisis Marketing
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