Masterclass Certificate in Crisis Marketing: Frontiers of Communication
-- ViewingNowThe Masterclass Certificate in Crisis Marketing: Frontiers of Communication is a comprehensive course designed to equip learners with essential skills for effective crisis communication. This program is crucial in today's rapidly changing world, where businesses often face unexpected challenges that can impact their reputation and success.
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โข Unit 1: Introduction to Crisis Marketing
โข Unit 2: Understanding Crisis Communication Theory
โข Unit 3: Crisis Prevention and Planning
โข Unit 4: Social Media and Crisis Situations
โข Unit 5: Crafting Effective Crisis Messages
โข Unit 6: Stakeholder Engagement during Crises
โข Unit 7: Ethical Considerations in Crisis Marketing
โข Unit 8: Case Studies: Successful and Unsuccessful Crisis Management
โข Unit 9: Psychology of Crisis Communication
โข Unit 10: Measuring Effectiveness in Crisis Marketing
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